Where do we go from here?
I have so many feelings about hiring researchers (or people who do research) but not enabling research and operations leaders to empower where it fits into the unique product development process at their organization, not giving them the tools and latitude to build out scalable and repeatable processes of their own, and the professional respect to ensure that the right questions are asked by the right people at the right time.
EVERYONE does research, they just do, stop fighting it
Research basics education are non-negotiable
Specialists are critical
Information silos are the slow death of innovation
Think and plan ahead.
Hire someone with the heart to build the bridges needed to break down those silos, the vision to define the processes for that tactical work to exist in, and then have people do that fast, tactical work in transparent frameworks that empower your entire organization..
Hire research turtles first, not research rabbits.